In the ever-evolving world of emails, Gmail and Yahoo have set sail on a new course, implementing changes that promise a better inbox...

A sales funnel, is a marketing concept that represents the customer's journey from awareness of a product or service to making a purchase...

Millions of businesses around the world rely on online channels to reach out to buyers and promote their services and products. Despite...

To ensure your marketing is planned and aimed at your target audience without going off track it is important to set goals and direction....

If you’re new to using Instagram Reels, you might be wondering why you should use them instead of your traditional feed. After all,...

The first step in any successful marketing campaign is to build an email list. This allows you to reach out to potential customers...

All businesses today need visibility on Google. Most of us understand that to get our business noticed we need to do more than just have...

Facebook has announced changes to the way business pages work. Likes will be going away, with Facebook deciding to shift the focus to Follow

We have all been there scratching our heads, wondering what on earth to post on our social media pages, so your followers can see your...

I've been helping businesses for the last 9 years with marketing and social media management. I've learned a few things along the way..

So, you have a new product or service you would like to launch. How do you create the ‘buzz’? Where do you start? First of all at Marketing

Social media can be a mine field. All sounds easy and straight forward, but putting the correct content together, posting at the right time,

The tricky part is how a business can tap into a new audience and grow. Social media is a fantastic platform which is mainly free, with a gr